A few weeks ago, Elana Johnson generously offered her ebook "From the Query to the Call" for free, so I quickly downloaded it and devoured it last week.
This week I've been trying to implement her advice.
The Hook - got it
The Setup - took me a while, but I think I have it now
The Conflict - I definitely have this one
The Consequence - the what????
For some reason I missed this step. How could I forget the consequence? So that is what I learned this week. Every query letter needs a consequence.
If you haven't read her book, it's awesome. My only regret is not buying it sooner when she was offering a free query critique with each copy.
What did you learn this week?